Most casinos own most of their slots. Typically the only games a casino will lease are games that are distributed by the manufacturer as lease only. That is, if they have a game that they think is popular enough, they will not sell it, only lease it. In most cases the lease only games are a licensed product, and the deals they make with the owner of the intellectual property are based upon recurring revenue. For example, Hasbro owns Monopoly, and WMS has to make their deals with Hasbro then they put the slot machine out.
There's always a fair amount of tension between the slot manufacturers and the casinos in terms of the costs of lease only games and the price for slot machines. Casinos are usually trying to keep lease costs down while slot manufacturers are trying to get more lease only games out in the field in order to get the fees. Lease games typically make up 3%-13% of the total floor mix, but there exceptions to the rule. In some cases, casinos opt to lease all of their games including standard games that most casinos purchase. It could be a matter of a lack of start up capital or other reasons. Many casinos in Oklahoma opt to lease all of their games as that's simply been their business model from the get go.
As far as pricing, the $20K number isn't too far off the mark for an average new game. There are always discounts on volume and there is a price range as well, from about $14K-$25K. A standard mechanical reel game is on the low end, and a double screen video slant top is on the top end.
Director of Slots
Coushatta Casino Resort
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